Our Base Usage Rate (BUR) - and how we determine what the fee would be, for us to produce and then provide you with our work afterwards, for you to use.

Because our goal is very simple, which is:

To provide you with the best images possible, to not only meet your needs but to exceed them too, whenever possible.

So far so good.

However, putting a price on that is not quite so simple.

Why ?

Because there are more than 100 different ways to shoot any subject – from quick snap-shots of whatever happens to be there...

.. through to full production staged shots, using larger camera systems, lights, models, stylists, etc, etc...

.. which basically means, depending on which way we shoot it, that will in some way or other, not only affect our costs but also what the real value of the images may be worth to you afterwards, in terms of what all you will want to use the images for... which is the all important part, i.e. what you will actually get for your money at the end of the day.

So it's like asking the question beforehand: How good do the images actually need to be - good, very good or just good enough for now ?

It's therefore your usage requirements that we will need to take into account first - since we are looking at producing these images for you to use, and give you a price here for that.

The 3 main things that we would therefore take into account are the Media use, the Period of use and the Territory of use - as well as the number of images you need to use - as it's this information that we will then be using to help us determine what we need to do, to ensure we get it right here for you.

The BUR figure is therefore just our starting point - or the amount that we would like to be paid, for providing you with some images to use for normal Standard use.
(Standard use is for the use of our images in either 2 media for 1 year or 1 media for 2 years, in 1 country).

So once we would know what that figure is, then we would then use the Association of Photographer's guidelines (which can also be found in their book Beyond the Lens) - to workout what the actually fee would need to be, for us to produce the type of images that you are going to need, to meet your actual usage requirements.

So the fee would be based on your actual usage requirements.

Which means for Standard use, the 1st Quote may look something like this...

.. however, should you require us to provide you with more than that, then we would also send you a 2nd Quote, to let you see what the difference in price would be.

For example, the 2nd Quote may look something like this...

.. should you need us to provide you with the sort of images that you would then want to use a lot more, i.e. better than just good enough.

So the 1st Quote would let you see what our Base Rate would be for Standard use, and the 2nd Quote would let you see what the fee would be should you wish to use our images for more than that.

Because we would only be asking you to pay us for the Rights to use our work here - after we had agreed to hire ourselves and tried very hard to produce some images that we would be hoping that you would want to use a lot.

A win-win situation should we succeed - which would obviously be our goal - as we would assume that you would actually want us to provide you with some images here, that you would want to use a lot, rather than not at all


Association of Photographers.

For more information about the Base Usage Rate pricing system visit our blog:

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Tel: +44 (0)7707 142785. Email: studio@ampimage.com